Creating a logo for your small business is an important step of any marketing strategy. This will become an integral part of your future image and ultimate success. As a business owner, you need to take the time to create an image that can be used in every application, including your website and mobile page. The following tips will help you achieve a great visual that will be perfect for any format.
Don’t Get Too Complex
Some of the world’s most recognizable company logo designs are also among the simplest. Think Nike, eBay, and Coke. This simplicity can be expressed as letters, the business name, or an image, but you’re only communicating the name of your business in a simple representation. Everything associated with your company’s logo is something that comes with your marketing efforts. Simplicity also means using fewer colors. Many of the greatest logos only have one or two colors. At best, you should keep your logo to three colors. This way, even if printed in black and white, your brand will still be recognizable.
Use Original Artwork
There is a lot of artwork you can use that claim to be free. Such clip art may sound like a good idea, but you can never be sure if another business in the future that will claim they have the rights to that same image. You don’t want to promote your logo only to find you need to change it a few months in. Your logo design should be made from scratch if possible. This way it will belong only to you.
Use the Right Software
There are two basic ways to go about creating your new logo design. The first is to use a free, online program. These programs allow you to create a simple logo and do so quickly. However, they are limited in what they can do, and the final output is usually a simple .jpg file that cannot be edited. It is also difficult to increase the image size without losing clarity. On the other hand, there is software called a vector graphics editor program. These are what professionals use. They can be expensive and you’ll have to make sure you have good business internet to support it, but there is an open source program called Inkscape. There is a learning curve to using it, but once you get the hang of it, you will have original artwork that can be scaled easily on your website. Another low-cost alternative is called Affinity Designer, which is a great tool for creating great designs quickly.
Before you commit to using your new logo, think of it as a first draft and get as many opinions on it as possible. You may be surprised to hear what people think, and you should get feedback from as wide a focus group as possible. Everyone from friends and family to colleagues can be a good sounding board. Be sure to tell them it is only a first draft. They are more likely to give an honest opinion this way. In addition to first-impressions, get an in-depth look from web design professionals about how it will fit on your site pages, paper documents, merchandise, and more.
Once you have your final logo, you need to stay consistent. It must not only be on your website, but in every promotional effort you make. With the right visual, color, and design, your visual should be able to draw in as many people as possible.